Disney Store at Target "Shop-in-Shop" Launches Online and in 25 Target Stores Nationwide Today -- Guests can now access items previously only available at Disney retail locations, along with select Target exclusive Frozen 2 and Star Wars merchandise, just in time for Triple Force Friday and Frozen Fan Fest -- Disney store at Target is accessible at Target.com/Disneystore and in the Target app for all guests -- Special promotion opening weekend includes gift card with purchase of select products PR Newswire MINNEAPOLIS and BURBANK, Calif., Oct. 4, 2019 MINNEAPOLIS and BURBANK, Calif., Oct. 4, 2019 /PRNewswire/ -- The Walt Disney Company (NYSE: DIS) and Target Corporation (NYSE: TGT) today launched the Disney store at Target in 25 select Target locations and a complementary online experience to help bring the magic of Disney to the joy of shopping at Target. Disney store at Target opens at select 25 locations across the U.S. and on Target.com/DisneyStore. Disney elements: © Disney As part of a creative retail collaboration, guests can now shop from an enhanced Disney assortment of more than 450 items, including more than 100 products that were previously only available at Disney retail locations. The store and online experience also feature newly unveiled Disney merchandise from Frozen 2 and Star Wars: The Rise of Skywalker, marking the first-ever simultaneous global product rollout for two entertainment juggernauts. Target will offer more than 100 exclusive products from these highly anticipated theatrical releases as well as The Mandalorian – landing on Disney+ November 12, and Star Wars: Jedi Fallen Order – the game which releases November 15. "We've brought the magic of Disney to Target, bringing together great merchandise amidst an experience that's truly immersive and unique," said Mark Tritton, executive vice president and chief merchandising officer, Target. "Guests will be able to connect with the Disney characters and stories they love in a meaningful way while accessing the latest and greatest Disney products, including items previously only available at Disney retail locations." "We are delighted to further extend the magic of the Disney store through this revolutionary collaboration with Target," said Ken Potrock, president, consumer products commercialization. "Our fans are always looking for fun and unique ways to connect authentically with Disney's iconic characters and stories. Now that an enhanced Disney product assortment is available at Target – including new merchandise from Frozen 2 and Star Wars: The Rise of Skywalker – I know fans are eager to discover and explore everything this collaboration has to offer." The Disney Store at Target Experience The Disney store at Target offers a welcoming and engaging shopping experience for the entire family, with music, interactive displays, photo opportunities and a seating area where families can relax and watch Disney movie clips and play games. Guests will be able to wear Mickey's magic hat, pose with a life-size lightsaber and wear a prince or princess crown. To celebrate the grand openings, the first 250 guests that visit the 25 store locations will receive a Disney store at Target canvas tote bag.* In addition, guests are invited to share their favorite Star Wars and Frozen memories on their social channels using the hashtags #ShareTheForce and #ThePowerWithin and tagging @Target. Disney store at Target locations are a Target-operated, branded "shop-in-shop" layout with an average of 750 square feet, strategically located inside Target stores adjacent to kids clothing and toys. Additional locations will be added to more Target stores over the next year to expand the Disney store retail footprint and meet Disney fans when and where they want to shop. All guests can experience Disney store at Target by visiting Target.com/Disneystore and in the Target app, available for download on iOS and Android. The new online experience serves as a hub for the Disney stories and characters guests love, all in one place. The majority of products available at Disney store at Target retail locations are also available online. The store locator helps guests plan a visit, and user-generated content showcases guest love for Target and Disney products. Guests can take advantage of all of the benefits of shopping at Target when they purchase items from Disney store at Target, whether online or in stores. Guests can purchase Disney products with 5% off using their Target REDcard and can take advantage of convenient pickup and delivery options, including same-day pickup, same-day delivery, and free two-day shipping. Frozen 2, Star Wars and More Available Now in Select Stores and Target.com; Special Promotion Opening Weekend Guests can now visit their local Disney store at Target or Target.com/Disneystore to browse and purchase new Disney merchandise, including new items from Frozen 2 and Star Wars: The Rise of Skywalker, along with a variety of Disney Princess, Star Wars, Disney Junior characters, classic Disney plush, apparel, home and holiday-specific products. Items range in price from $2 - $200, with many items under $20. Featured items include**: o Target exclusive products from Frozen 2, including toys, plush items, bedding, apparel, accessories, arts and activity sets. Elsa's Black Sea Dress is available for $39.99, Sing & Swing Olaf for $24.99, Anna & Elsa Baby Dolls for $16.99, Frozen 2 Small Doll collection pack for $39.99 and the Whirling Olaf Game for $19.99. o Target exclusive products from Star Wars: The Rise of Skywalker, The Mandalorian, and classic Star Wars, including action figures and droids. The Ultimate D-O is available for $149.99, the Black Series Mystery Box for $39.99, the Black Series Mandalorian with chrome helmet for $24.99 and a Lego Brickheadz Kylo Ren and Sithtrooper 2-pack for $19.99. o Disney apparel, including Star Wars and Frozen 2 tees for kids and adults, is available for under $20. o Collectible merchandise, including the Disney Animators' Collection with dolls, clothing and accessories. Six dolls are available for $26.99. o Deluxe Princess Dresses for $39.99 and accessories for $12.99 - $19.99. o Home items like Cuddleez plush for $29.99 and throw blankets for $19.99. o Guest-favorite characters from Disney Pixar Toy Story and classics like Mickey and Minnie Mouse from $12 to $20. Guests shopping Disney store at Target Oct. 4 and Oct. 5 in store or online will receive a $10 Target GiftCard when they purchase $40 of Frozen or Star Wars toys. From Oct. 6 to 12, guests spending $50 on toys at Target in store or online will save $10 and those who spend $100 will save $25.*** Bringing Disney Magic to Life at Target The Disney store at Target launch is part of the ongoing creative retail collaboration Disney and Target announced at the D23 Expo in Anaheim, California this August. The collaboration encompasses experiential retail and merchandising – including 40 additional locations opening by October 2020.
Disney Store launches in select Target stores