Disney Store at Target "Shop-in-Shop" Launches Online and in 25 Target Stores
                               Nationwide Today

-- Guests can now access items previously only available at Disney retail
locations, along with select Target exclusive Frozen 2 and Star Wars
merchandise, just in time for Triple Force Friday and Frozen Fan Fest

-- Disney store at Target is accessible at Target.com/Disneystore and in the
Target app for all guests

-- Special promotion opening weekend includes gift card with purchase of
select products

PR Newswire

MINNEAPOLIS and BURBANK, Calif., Oct. 4, 2019

MINNEAPOLIS and BURBANK, Calif., Oct. 4, 2019 /PRNewswire/ -- The Walt Disney
Company (NYSE: DIS) and Target Corporation (NYSE: TGT) today launched the
Disney store at Target in 25 select Target locations and a complementary
online experience to help bring the magic of Disney to the joy of shopping at

Disney store at Target opens at select 25 locations across the U.S. and on
Target.com/DisneyStore. Disney elements: © Disney

As part of a creative retail collaboration, guests can now shop from an
enhanced Disney assortment of more than 450 items, including more than 100
products that were previously only available at Disney retail locations. The
store and online experience also feature newly unveiled Disney merchandise
from Frozen 2 and Star Wars: The Rise of Skywalker, marking the first-ever
simultaneous global product rollout for two entertainment juggernauts. Target
will offer more than 100 exclusive products from these highly anticipated
theatrical releases as well as The Mandalorian – landing on Disney+ November
12, and Star Wars: Jedi Fallen Order – the game which releases November 15.

"We've brought the magic of Disney to Target, bringing together great
merchandise amidst an experience that's truly immersive and unique," said Mark
Tritton, executive vice president and chief merchandising officer, Target.
"Guests will be able to connect with the Disney characters and stories they
love in a meaningful way while accessing the latest and greatest Disney
products, including items previously only available at Disney retail

"We are delighted to further extend the magic of the Disney store through this
revolutionary collaboration with Target," said Ken Potrock, president,
consumer products commercialization. "Our fans are always looking for fun and
unique ways to connect authentically with Disney's iconic characters and
stories. Now that an enhanced Disney product assortment is available at Target
– including new merchandise from Frozen 2 and Star Wars: The Rise of Skywalker
– I know fans are eager to discover and explore everything this collaboration
has to offer."

The Disney Store at Target Experience

The Disney store at Target offers a welcoming and engaging shopping experience
for the entire family, with music, interactive displays, photo opportunities
and a seating area where families can relax and watch Disney movie clips and
play games. Guests will be able to wear Mickey's magic hat, pose with a
life-size lightsaber and wear a prince or princess crown.

To celebrate the grand openings, the first 250 guests that visit the 25 store
locations will receive a Disney store at Target canvas tote bag.* In addition,
guests are invited to share their favorite Star Wars and Frozen memories on
their social channels using the hashtags #ShareTheForce and #ThePowerWithin
and tagging @Target.

Disney store at Target locations are a Target-operated, branded "shop-in-shop"
layout with an average of 750 square feet, strategically located inside Target
stores adjacent to kids clothing and toys. Additional locations will be added
to more Target stores over the next year to expand the Disney store retail
footprint and meet Disney fans when and where they want to shop.

All guests can experience Disney store at Target by visiting
Target.com/Disneystore and in the Target app, available for download on iOS
and Android. The new online experience serves as a hub for the Disney stories
and characters guests love, all in one place. The majority of products
available at Disney store at Target retail locations are also available
online. The store locator helps guests plan a visit, and user-generated
content showcases guest love for Target and Disney products.

Guests can take advantage of all of the benefits of shopping at Target when
they purchase items from Disney store at Target, whether online or in stores.
Guests can purchase Disney products with 5% off using their Target REDcard and
can take advantage of convenient pickup and delivery options, including
same-day pickup, same-day delivery, and free two-day shipping.

Frozen 2, Star Wars and More Available Now in Select Stores and Target.com;
Special Promotion Opening Weekend

Guests can now visit their local Disney store at Target or
Target.com/Disneystore to browse and purchase new Disney merchandise,
including new items from Frozen 2 and Star Wars: The Rise of Skywalker, along
with a variety of Disney Princess, Star Wars, Disney Junior characters,
classic Disney plush, apparel, home and holiday-specific products.

Items range in price from $2 - $200, with many items under $20. Featured items

  o Target exclusive products from Frozen 2, including toys, plush items,
    bedding, apparel, accessories, arts and activity sets. Elsa's Black Sea
    Dress is available for $39.99, Sing & Swing Olaf for $24.99, Anna & Elsa
    Baby Dolls for $16.99, Frozen 2 Small Doll collection pack for $39.99 and
    the Whirling Olaf Game for $19.99.
  o Target exclusive products from Star Wars: The Rise of Skywalker, The
    Mandalorian, and classic Star Wars, including action figures and droids.
    The Ultimate D-O is available for $149.99, the Black Series Mystery Box
    for $39.99, the Black Series Mandalorian with chrome helmet for $24.99 and
    a Lego Brickheadz Kylo Ren and Sithtrooper 2-pack for $19.99.
  o Disney apparel, including Star Wars and Frozen 2 tees for kids and adults,
    is available for under $20.
  o Collectible merchandise, including the Disney Animators' Collection with
    dolls, clothing and accessories. Six dolls are available for $26.99.
  o Deluxe Princess Dresses for $39.99 and accessories for $12.99 - $19.99.
  o Home items like Cuddleez plush for $29.99 and throw blankets for $19.99.
  o Guest-favorite characters from Disney Pixar Toy Story and classics like
    Mickey and Minnie Mouse from $12 to $20.

Guests shopping Disney store at Target Oct. 4 and Oct. 5 in store or online
will receive a $10 Target GiftCard when they purchase $40 of Frozen or Star
Wars toys. From Oct. 6 to 12, guests spending $50 on toys at Target in store
or online will save $10 and those who spend $100 will save $25.***

Bringing Disney Magic to Life at Target

The Disney store at Target launch is part of the ongoing creative retail
collaboration Disney and Target announced at the D23 Expo in Anaheim,
California this August. The collaboration encompasses experiential retail and
merchandising – including 40 additional locations opening by October 2020.
Disney Store launches in select Target stores